publicty, marketing, graphic design,
citrusln e-com
Overview
citrusln is a small buisness created with the intentions to help those in the Philippines. Citrusln is solely ran by myself- designing each graphic, handling all social media platforms, curating the logo of the business, and essentially the entire brand.
Through selling handcrafted jewelry to customers across greater America. 70% of the profit obtained would be donated to organizations addressing pressing humanitarian, educational, and disaster response issues in the Philippines. Occasionally, donations would be directed towards ongoing global issues (ex. some of the profit went to Palestine relief Organizations).
citrusLN is much more than a regular e-commerce business. It is a platform made to raise awareness and help Filipinos in need. Rooted in creativity, community, and compassion, citrusLN combines purposeful design with meaningful impact.
citrusLN is a small business created with the intentions to help those in the Philippines. Citrusln is solely run by myself- designing each graphic, handling all social media platforms, curating the logo of the business, and essentially the entire brand.
Through selling handcrafted jewelry to customers across America. 70% of the profit obtained would be donated to organizations addressing pressing humanitarian, educational, and disaster response issues in the Philippines. Occasionally, donations would be directed towards ongoing global issues (ex. some of the profit went to Palestine relief Organizations).
citrusLN is much more than a regular e-commerce business. It is a platform made to raise awareness and help Filipinos in need. Rooted in creativity, community, and compassion, citrusLN combines purposeful design with meaningful impact.
citrusln
citrusln
citrusln



approach
This is the brand kit for citrusln including the handmade design of the logo, business card design, color pallette, and the selected typeface for the business. Each piece has been hand-drawn by myself and the final design of the kit was curated using Canva.
The goal of this kit was to organize the aesthetic nature of citrusln, while reflecting the mission of the business. As each piece is brought to life, purpose, authenticity, and creativity are reflected from the brand, appealing to the audience.
This is the brand kit for citrusln including the handmade design of the logo, business card design, color palette, and the selected typeface for the business. Each piece has been hand-drawn by myself and the final design of the kit was curated using Canva.
The goal of this kit was to organize the aesthetic nature of citrusln, while reflecting the mission of the business. As each piece is brought to life, purpose, authenticity, and creativity are reflected from the brand, appealing to the audience.